Blog
Clubster Selected to Showcase at Tech Cocktail’s Dallas Mixer & Startup Showcase
Posted on May 15, 2012Clubster has been selected to be a showcased start-up at “Tech Cocktail’s Dallas Mixer & Startup Showcase” on Thursday, May 17th.
The Tech Cocktail team is working with Startup Texas, part of the Startup America Partnership, hosting the first mixer-style event in Dallas looking to showcase some of the area’s most interesting early stage startups both online and off.
The event is an evening of fun mingling with other technology enthusiasts, investors, bloggers, and entrepreneurs, showcasing local technology companies and viewing their latest achievements.
Don Williams, CEO of Clubster LLC stated, “Being selected is an exciting and important achievement for Clubster. Our staff and developers are proud to be acknowledged by the tech community here in Dallas and nationwide as one of the most exciting and newsworthy tech innovations of 2012”.
For more information on the event:
http://techcocktail.com/event/tech-cocktails-dallas-mixer-startup-showcase#.T7Jzb-tYuuk
View Clubster Press Release:
Posted in Clubster News and Events, Uncategorized | Leave a commentLearning to like Clubster (and Facebook too)
Posted on May 15, 2012Just stumbled on this article, which s a common question from private clubs.
Why not just set up Facebook page for our club?…Well there are multiple reasons why Clubster is totally different from a Facebook page. One on them is privacy.
But one thing Facebook is really good at is photo sharing. And if photo sharing is something your private club in comfortable with, we at Clubster say “good for you”…”go for it”.
And as a matter of fact, it works perfectly, because you can use Clubster to link anything, including linking to your Facebook page and photos.
So, dont’ get Facebook and Clubster confused…some clubs like Clubster because of the privacy. But others may want to have a Facebook page…go for it…but use Clubster for your private member communcations…this is something Facebook cannot do.
Check out the article here:
http://www.clubandresortbusiness.com/2012/04/17/learning-to-like-facebook/
Posted in Social Media and Private Clubs, Uncategorized | Leave a commentComing Soon – The Clubster iPhone App
Posted on April 27, 2012We’ve been hard at work building the Clubster iPhone app.
The first round of designs have just been finalized and are now in the hands of our dev team.
We thought this would be a great time to share out some of the screenshots from the app.
Check it out and let us know what you think in the comments below.
Posted in Development News | Leave a comment
How to build a social network from the ground up…
Posted on March 24, 2012How about this…
One of our founding partners, Mike Gold was recently selected to sit on a panel and speak at a Social Media conference at Google, New York City. The event was hosted by IFMA, International Facilities Managers Association, NYC and Google. The panel discussion was on how to utilize Social Media to promote business, network and build marketing campaigns for both Facility Managers and Vendors.
Mike, a leading industry social media expert spoke about our process for building Clubster from an idea all the way to the first fully functional private social network for the private club industry.
We are proud to have Mike as one of our partners here at Clubster!
You can view his slide show presentation here….
Posted in Clubster News and Events, Uncategorized | Leave a comment
Check out our new Clubster Feature Tour Video
Posted on March 24, 2012Hey everyone,
We recently posted our new Feature Tour Video on Clubster. This 10 minute video was created by one of our partners Gary Sleeper, and takes Private Clubs managers on a tour through all our cool feature and benefits.
Grab your popcorn….take a moment…and check in out…
http://clubster.com/feature-tour-for-private-clubs/
Posted in Clubster Features and Benefits | Leave a comment4 Reasons Why Private Country Clubs Need Social Media
Posted on March 3, 2012Just found this rather interesting and insightful article from Scot Duke. Scot is a self proclamed “business and life coach”…who provides business strategy consulting among other things. He blogs regularly…and seems to hit home on many topics.
This article touches on many of the reasons that Clubster was created.
“Social Media can help private country clubs help their members to get to know each other.” This is a challenge for many private clubs, and is an important facter in member retention. If members continue to make new friends while enjoying the benefits of private club membership, they are more likely to spend more time at the club, and be happier and more satisfied members.
“A private social network for its membership to connect with other members can help keep members connected with activities going on at the club. Offline gatherings showing members how to use their social network will provide another reason for members to come to the club.”
Using the many features of the Clubster private social network, can bring your members closer to each other. This is a key ingredient to most successful clubs.
To view the entire article:
http://scotduke.com/2011/01/26/4-reasons-why-private-country-clubs-need-social-media-golf-economy/
Posted in Uncategorized | Leave a comment
Clubster featured in PCA Plus!
Posted on February 29, 2012Clubster continues to get recognition in the private club industry, and is the top story in the March – April 2012 issue of PCA Plus. PCA Plus is the highly regarded bi-monthly business letter covering important information focusing on the day to day operations in the club industry. PCA Plus is a special publication of the Private Club Advisor, the private club industry’s leading monthly business letter written for private club directors, officers, owners, and managers, and focuses on club policy issues, member relations, and legal and legislative developments affecting the club industry.
Check it out…
OMG! SOCIAL MEDIA FOR CLUBS..! Over the last several years, there has been a growing\ buzz about social media’s potential as a member communication tool for clubs. Industry consultants have theorized about what an ideal private club social media solution would look like. They’ve warned about the pitfalls of trying to adapt the more public networks to the needs of private club members, but there was little to offer in the way of alternatives––until now.
Clubster, a social media site designed specifically for private clubs and their members, launched its first clubs last month, and according to Don Williams, president of Clubster, more are being added to the network every week.
“We have a waiting list of clubs who have been excited about Clubster since we first announced we were working on it. We want to be sure every club we launch is thrilled with the Clubster experience their members are having, so our plan is to expand the cloud very carefully.”
Westborough Country Club in Glendale, MO, was among a select group of clubs awarded the opportunity to be first on the network. Nicki Novosel, director of membership and marketing for the club, said she’s excited to have the members onboard.
“Clubster provides us with an efficient way to keep our members updated on club news, events and activities. It’s not only a club communication tool––it also helps engage members and encourages them to develop relationships.” Novosel said for several years members have been asking for a social media connection with the club.
“We steered away from Facebook and Twitter because we wanted something that was more exclusive and controllable for us.” Westborough is using Clubster in addition to its website, newsletter, and email marketing software. “We are a family club with a vibrant membership,”
Novosel added. “We believe that the membership is really going to embrace this new technology.
Most of our members were already using some type of social media platform. Clubster looks and feels very similar to the public social media sites, but it gives us the privacy and control we need.”
Learn more about the Private Club Advisor:
Posted in Clubster News and Events | Leave a commentThe Truth About Facebook
Posted on June 1, 2011The Truth About Facebook
Wow…the information keeps pouring in on the way social media is changing our world. Facebook is just everywhere. And the stats are there to back it up.
In a recent article called “The Truth About Facebook: 18 Charts Reveal All You Need To Know”, a very insightful report was released by Bank of America Merrill Lynch.
“Bank Of America Merrill Lynch (BofA) released a big report on the way Americans are using Facebook and other social services.
We’ve assembled a bunch of cool Facebook charts from the report.
The key takeaways from BofA:
- Facebook is used by almost all Americans at this point. 96% of the people surveyed say they use Facebook.
- Facebook has a tremendous opportunity to disrupt daily deals companies like LivingSocial and Groupon. Facebook users are interested in learning more about local deals and businesses.
- Facebook usage is hurting Yahoo more than Google. Google usage is flat to up from Facebook users, but portal site usage is down.
BofA surveyed 418 U.S. consumers under the age of 50 and says survey participants “roughly resemble” the U.S. population.”
I found that from Clubster’s point of view…the most interesting chart says that Facebooks most useful feature is “keeping tabs on your friends”. This exactly mirrors our internal research related to club members wanting to keep in touch with club activities and club members, but currently have no “convenient” way to do it.
Clubster’s nothing, if it’s not “convenient”.
Read more the entire story:
Posted in Social Media and Private Clubs | Leave a commentMajor New Trends in Social Media
Posted on May 24, 2011Major New Trends in Social Media
n a newly released article called “5 Trends that could take down Facebook”, author David Knox points out some obvious trends that we at Clubster have been preaching for a year now.
We believe two of these trends are right on point…
1) Facebook’s size has forced users to head to vertical and interest based networks to meet specific needs.
2) The notion of trust and privacy is going to continue to grow as a theme that consumers are deeply concerned about in the coming years.
“Creation of vertical, interest based networks – The very thing that led to Facebook’s growth (a standardized and unified experience) could also prove to be a kink in its armor. Facebook’s market share of time spent on web is driven by the utility it provides to consumers as a social network. This broad social network will continue to have its place, but people are increasingly being drawn to vertical and interest based networks to meet specific needs.”
‘Notions of trust and privacy – The issues Facebook has faced with privacy have been well documented, ranging from the launch of Beacon to debates around privacy settings on the site. This has continued with their latest product launches, as some have remarked that a major barrier to Facebook Places is the fact it broadcasts to an extended Facebook social network versus the more curated personal networks of a service like Foursquare. This notion of trust and privacy is going to continue to grow as a theme that consumers are deeply concerned about in the coming years.”
We are designing and developing Clubster to meet these needs.
Private clubs worldwide have been contacting us saying Facebook is not for them. And they currently do not have an alternative. But they will soon!!
Check out the entire article, it’s worth the time:
5 Trends that could take down Facebook>/a>
Posted in Social Media and Private Clubs, Uncategorized | Leave a commentPrivate Club Trends, 2010 and beyond…
Posted on January 12, 2011This year the National Club Association created a Special Report entitled “2010 Trends and Issues – A Private Club Perspective”.
This report delves into very important issues currently facing the private club industry and touches on subjects like changing economics, demographics, lifestyles and member expectations. It states quite clearly that: “Clubs must remain cognizant of these changes to be able to plan for the future and adjust to the changing attitudes of current and potential members.”
The report addresses why members join a private club, and what they are looking for. “Members are looking for family-centered opportunities to learn, connect, have outdoor adventure, enjoy healthy experiences and have interaction with diverse groups.”
Members are demanding new and different types of club services. Members are looking for smartphone reservations and communications, family friendly golf, exercise and wellness, food for convenience and health, safe and fun social networking, and lifestyle services.
(You may note the continued use of words like smartphones, communications, social networking, etc.)
Additionally, as it relates to food and dining, the report states “Technology is playing a part in the decision of where to dine out with the family. Whether a club promotes its menu on its website or uses a form of social media, more and more clubs recognize that members use the Web to browse menus, make reservations and seek recommendations.”
We have designed Clubster to be the solution to many of these communication and technology challenges.
And you can be a part of it. Look for our launch coming in 2011.
To view the Executive Summary of the report:
2010 Trends and Issues – A Private Club Perspective
Posted in Social Media and Private Clubs | Leave a comment← Older posts
-
Recent Posts
- Clubster Selected to Showcase at Tech Cocktail’s Dallas Mixer & Startup Showcase
- Learning to like Clubster (and Facebook too)
- Coming Soon – The Clubster iPhone App
- How to build a social network from the ground up…
- Check out our new Clubster Feature Tour Video
- 4 Reasons Why Private Country Clubs Need Social Media
- Clubster featured in PCA Plus!
- The Truth About Facebook
- Major New Trends in Social Media
- Private Club Trends, 2010 and beyond…